Wednesday, February 26, 2020

American Revolutionary War Essay Example | Topics and Well Written Essays - 1000 words

American Revolutionary War - Essay Example With respect to this particular analysis, the author will consider the way in which the group â€Å"The Sons of Liberty† provided just such a catalyst with respect to the events that helped ultimately to lead to through such a unit of analysis, it is the hope of this author that this catalyzing factor will be understood and appreciated to a more full and nuanced degree so that the reader will come to a more complete form of appreciation for the way in which this particular group, as well as many other tangentially related and similar groups within the era, were ultimately the main factors in helping to prompt moderates and firebrands towards a general consensus with respect to exercising the right to self-determination and throwing off the bounds of British colonialism. Through understanding this group and the mechanisms by which it spread and sought to create a newfound colonial identity, the reader can come to a more informed understanding with regards to the way in which th e Sons of Liberty, and groups like it, were absolutely pivotal in determining the course of action that would take place leading up to and including the Revolutionary War period. Firstly, in seeking to understand the Sons of Liberty, it must be understood that this particular group of patriots was ultimately formed as a means of seeking to promote an understanding an integration with the concept of the rights of the colonist. As with many groups, the membership was from a wide array of stakeholders within the society of that time. Individuals who owned large businesses in the growing cities of the colonies along with stakeholders of society that had significantly less in terms of material wealth. This collection of individuals, fervently meeting and discussing aspects of independence and the means through which a further level of rights could be manifest ultimately began to protest the perceived abuses that the British colonials were meting out on them. As a form of this protest, th ese individuals organized street marches as well as planned and engaged in the Boston Tea Party. It is, of course, this Boston Tea Party that the group has become the most famous for in helping to engage the broader population of the colonies in an act of civil disobedience and seek to overthrow the ruling power of the British at that time. The hard-line tactics and level of anxiety and frustration that the Sons of Liberty were able to instill within the individuals they interacted. Naturally, the level of response for these activities was not muted; as the British responded with the Intolerable Acts and cracked down on the ways in which such groups were allowing for a vocal level of societal indignation over the perceived slights that the British government was performing.1 Yet, rather than stymieing their efforts, the success and visibility of the Sons of Liberty only encouraged the formation of further groups throughout the entire nation; spurred on by the rhetoric of liberty and the intense dislike of the way in which the colonies were being administered at that time.2 As a result of the groundswell of sympathy and support that the Sons of Liberty began to receive, they were able to encourage the formation of other revolutionary groups.  

Monday, February 10, 2020

Marketing Master Assignment Example | Topics and Well Written Essays - 2750 words

Marketing Master - Assignment Example Harley Davidson has powerful brand image and is sound financially, but there are certain palpable weaknesses in its marketing strategy. The target customers are forty plus men; and until Harley Davidson does something about this narrow market, it could well find itself being overrun by Japanese competition. HD has selected the tactical direction to target a younger market that is technologically aware in order to augment its market in the performance cruiser market space. The new V-Rod motorcycle has given Harley Davidson a boost. To target the youth with this latest product line, the company has taken up the following marketing objectives: to develop its existing market (market expansion), branch out its product line (product diversification), and adapt its marketing combine to target a younger audience. During the 1970s, Harley Davidson faced a decline in market owing to high profile, Japanese models. However, it still managed to create a niche for itself in the market. This was done by phasing out feeble models, becoming choosier, through restrictive sales and promotions etc. Today, Harley Davidson is depending on its freshly adopted marketing objectives. ... the following marketing objectives: to develop its existing market (market expansion), branch out its product line (product diversification), and adapt its marketing combine to target a younger audience. During the 1970s, Harley Davidson faced a decline in market owing to high profile, Japanese models. However, it still managed to create a niche for itself in the market. This was done by phasing out feeble models, becoming choosier, through restrictive sales and promotions etc. Today, Harley Davidson is depending on its freshly adopted marketing objectives. First, it needs to place the V-Rod to appeal to people who are buying motorcycles for the first time. Here, its strong brand individuality comes in handy. Second, it has to set a proper marketing mix that appeal to a younger consumer base. It can successfully deploy the low end approach; in other wards attract a young audience through a low price tag. 3. Marketing Mix Elements The Harley-Davidson Corporation has found manifold ways to put its promotion strategy into practice. Harley Davidson's main promotional tool has been the HOG, since 1983. The company's commercials are centred around female images. Over 90% of the bikers are males; the HOG advertising campaign has consequently been thriving for decades. Harley Davidson also uses its cafes, located in most dealerships, for promotion. However, the most important promotional tool is still the brand image of an American product. Owning a Harley stirs nationalistic senses. Harley Davidson's distribution strategy can be best explained through its website. "Harley-Davidson's dealer's are the company's life-line to our customers, with a wide variety of product offerings, dealer's provide knowledge, service, and information to riders out on the road." The