Marketing Plan For Rainbow Hotels Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan For Rainbow Hotels. Answer: Introduction The report is based on the formation of a sales andmarketing plan Rainbow Hotel located in Rotorua. Rotorua is a city located beside the Lake Rotorua, which is situated in area of Bay of Plenty Region in the North Island of New Zealand. The hotel Rainbow is located in this city and it is a five star hotel. The ranking given to the hotels is different in different parts of the world. The star ratings are given to the hotels based on the amenities, service level, price, location and cleanliness. A five-star hotel possesses all the facilities that can be provided to the guests. The staffs show outstanding levels of service and care provided to the customers. The maintenance, cleanliness and hospitality provided to the guests in a five star hotel are of high standard. The guests have access to golf courses, gym and fitness centre, pool, and tennis court and luxury spa services (Amini et al., 2012). In this analysis, a detailed marketing plan will be designed for Rainbow Hotel in the city of Rotorua. The purpose of this report is to examine the market in this area with the help of different strategies. Further, the target market segment will be decided based on which themarketing strategies of the hotel will be formed. The ultimate objective is to sell the marketing plan to Rainbow Hotel. Detailed marketing plan for Rainbow Hotels Situational analysis of the market using Porters Five Forces, PESTLE, SWOT Porters Five Forces model is used to detect the profitability of the business in the industry and its effectiveness. The five forces of Porters model are as follows, Competitive Rivalry This step refers to the number of rivals that the organization has in the market. Rainbow hotel has many competitors in Rotorua. There are large numbers of five star hotels who provide high quality services to the guests. Supplier power The suppliers of the business or in this case Rainbow Hotel have an impact on its business and profits. Buyer power The power of the buyers or the guests of the hotel to choose from between alternatives affects the profits of the hotel. Threats of substitution The customers or guests of Rainbow hotel have the facility to choose from options, as there many other hotels available in this area. Threat related to New Entry The position if an organization can be affected by the entry of new player in the same industry. Rainbow hotel will face this threat as Rotorua is booming tourist destination and many new hotels are coming into play (Eva et al., 2014). PESTEL analysis is the examination of the area where the business is set up is done (Gobble, 2012). This is a part of the situational analysis of a business. Political factors The political factors in Rotorua mainly relates to the inequality of distribution of wealth in this area. The people of this city suffer from unequal distribution of income. Economical factors The economy of New Zealand is competitive and is export-driven largely. The World Bank as the most convenient place to start a business certifies New Zealand. This factor will prove to be helpful for the Rainbow hotel business. Social factors The social conditions in New Zealand is a mix of the Maori culture and the Western culture. The city of Rotorua is mainly dominated by the Maori culture. The tourism industry is facing a boom in this area and this is profitable for the Rainbow hotel business (Zekiri Nedelea, 2012). Technological factors The city of Rotorua is technologically sound. The citizens of this area use many new and innovative technologies. Environmental factors The natural environment of Rotorua city is beautiful and attractive. The people in this city believe in providing great hospitality to the tourists. This place is famous for many hot springs, mud pools and many more attraction that is natural. Legal factors The legal condition in New Zealand is independent and protected. The legal system is ranked higher than countries like UK and Canada. This condition is favorable for the business setup of Rainbow hotel (Hanssens et al., 2014). The next step in situational analysis or market overview is the SWOT Analysis of the business. SWOT refers to the Strengths, Weaknesses, Opportunities and Threats related to the business (Clardy, 2013). The steps of this analysis are explained as follows, Strengths The strengths of the Rainbow hotels is that the city of Rotorua is a beautiful place with a lot natural beauty. The citizens of this area believe in the spirit of Manaakitanga or hospitality. There are many natural hot springs, mud pools and natural geysers. This is an advantage for the business of Rainbow hotel because tourism is linked with hotels and hospitality and this will lead to a boom for the business. Weaknesses The weakness of this business is the presence of many competitors in the market. There are many other five star hotels in this city catering to the guests with high levels of service, hospitality, amenities and facilities. Opportunities Rainbow hotel has many opportunities in this area. The hotel can increase its level of service, provide membership plans for the loyal guests, and design a website in such a way so that it provides all the relevant information about the hotel and its facilities. Threats The threats to Rainbow hotel are the other five star hotels in this city. Some of these are Peppers on the Point Lake Rotorua, Regal Palms Resort, and Black Swan Lakeside Boutique Hotel. These hotels offer world-class international services to the guests from all over the world. Rainbow hotel has to raise their standards to the international level to compete with these properties (Huang Sarigll, 2014). The three types analysis done in the above section gives a brief overview of the market of Rotorua city. The suitability of the area with the business is explained in detail. Market segmentation, target market and market positioning Segmentation of market is the process by which the market is divided into segments or groups based on the requirements of the potential customers. In this case, the target market for Rainbow hotel is mainly the tourism industry. The city of Rotorua is gifted with natural beauty and cultural diversity. This feature helps in attracting tourists from all over the world, who in turn will increase the business of the hotel (Khan, 2014). Objectives of marketing SMART objectives of marketing is a short form for the five characteristics, which are S- Specific, M- Measurable, A- Achievable, R- Relevant, T- Time sensitive (Yksel, 2012). The specific goals of the marketing activity of Rainbow hotel are mainly to increase its business area. This helps the organization to achieve its goals and increase the profit levels. The goals of this marketing activity are measurable in terms of profit generation for the hotel. The goals are achievable for the business because it has the capability to increase its profit percentage by increasing the levels of service. The objectives of this marketing campaign is relevant with respect to the area where the business is setup, the reason being that the city is a hub of natural beauty and attracts a lot of tourists. The objectives of this marketing activity are time sensitive because the hotel needs to overcome its competition to create its own favorable position in the market (Talpau, 2014). Strategies of marketing mix The strategies of marketing mix are linked to the Ansoff Matrix, which addresses different perspectives of promotional activities for a product, like, Market development for existing products that refers to the process of analysis of the position of a brand or product in the market and accordingly try to develop the market position. Diversification is a risky step for an existing product, however it is also necessary for the expansion of business (Day, 2013). Market penetration is a step necessary for a new product that is about to enter the market. This ensures that the new player can create its unique position in the market. Product development is a necessary step in the placement of the product in the market. The product has to be developed in such a way that it has its unique qualities (De Mooij, 2013). The marketing mix for Rainbow hotel based on the seven Ps of marketing mix (Cirikovi?, 2014), Place Observations - The place where the business of Rainbow hotel is setup is favorable, the reason being that Rotorua is a tourist spot and this will help in generating business for the hotel. Recommendation and aim of the strategy - Designing attractive packages for the tourists will attract a lot of tourists to the hotel (Singh, 2012). Price Observations - The tariffs of the hotel services should be decided in such a way so that it is able to compete with the other players in the market. The offerings of the hotel need to be competitive in nature. Recommendation and aim of the strategy The competitive pricing of the tariffs will attract more guests thereby increasing business Promotion Observation - Promotional strategies of the hotel include the creation of an attractive website for the hotel so that the tourists can get all relevant information about the hotel, the offers, the packages, the tariffs beforehand. Recommendation and aim of the strategy - The promotional activities include digital marketing through social media vehicles. People Observation - The staff of the hotel should be chosen carefully, so that they fulfill all the requirements related to the hospitality and excellent services provided to the guests. Recommendation and aim of the strategy- The recruitment of suitable staff for the hotel will ensure high quality of service and this in turn will increase the footfalls of guests. Process Observation - This part of the marketing mix is directly linked to the service industry. Recommendation and aim of the strategy - The hotel industry is a part of the services industry. The service consumed by the guests and the process of consumption is important. Physical environment Observation - This involves the ambience of the hotel, which is being marketed. The facilities, amenities and services provided to the guests needs to be up to the mark and it should be enhanced to the international level (Lilien Grewal, 2012). Recommendations and aim of the strategy This will ensure that the guests tend to choose Rainbow hotel when compared to its competitors. Product Observation - This is the most important and integral part of the marketing mix of the product. The product in this case is the Rainbow hotel. Recommendations and aim of the strategy - The quality of services, ambience, value for money provided to the guests and the loyalty of the guests that is achieved by the hotel is taken into consideration in this step of the marketing mix of the hotel. This helps the hotel in increasing its revenues thereby generating profits (Same Larimo, 2012). Budget, Implementation and Control The sales and marketing plan of the hotel needs a considerable amount of money to be allocated by the hotel administration. This involves the costs related to promotion of the services, recruitment of trained staff for the hotel and increasing facilities for the hotel. Action Cost Implement Control DESIGNING ATTRACTIVE PACKAGES 5 Million Dollars Marketing and designing department Within a year TARIFFS 100 Dollars Marketing department 6 months DIGITAL MARKETING 2 Million Dollars Marketing department Within a month RECRUITMENT 5 Million Dollars Human resource manager 4 months Conclusion The report can be concluded by saying that the sales and marketing plan designed for Rainbow hotel is feasible in terms of cost and availability of resources. The overview of the market is provided. This gives an idea about the area in which the business is being set up. This analysis helps the management to understand the requirements of the business. This provides the idea of the areas where improvement is required in the business processes and operations. The marketing mix of the business is also discussed which relates all the aspects of the business with respect to the area where the business has its operations. The sales and marketing plan gives a detailed analysis of the business and the external factors affecting the business. The target market of the business is discussed in the report. The budget of the sales and marketing plan is also provided, so that the management is able to decide about the feasibility of the plans and strategies. References Amini, A., Darani, M., Afshani, M., Amini, Z. (2012). Effectiveness of marketing strategies and corporate image on brand equity as a sustainable competitive advantage.Interdisciplinary Journal of Contemporary Research in Business,4(2), 192-205. Cirikovi?, E. C. (2014). Marketing mix in Tourism.International Journal of Interdisciplinary Research SIPARUNTON,1(4). Clardy, A. (2013). Strengths vs. Strong Position: Rethinking the Nature of SWOT Analysis.Modern Management Science Engineering,1(1), 100. Day, G. S. (2013, May). Closing the marketing capabilities gap. American Marketing Association. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Eva, M., Hindle, K., Paul, D., Rollaston, C., Tudor, D. (2014). Business analysis. BCS. Gobble, M. M. (2012). Innovation and strategy.Research-Technology Management,55(3), 63-67. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), 534-550. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Lilien, G. L., Grewal, R. (Eds.). (2012).Handbook on business to business marketing. Edward Elgar Publishing. Same, S., Larimo, J. (2012, May). Marketing theory: Experience marketing and experiential marketing. In7th International Scientific Conference Business and Management(pp. 10-11). Singh, M. (2012). Marketing mix of 4Ps for competitive advantage.Journal of Business and Management,3(6), 40-45. Talpau, A. (2014). The marketing mix in the online environment.Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V,7(2), 53. Yksel, ?. (2012). An integrated approach with group decision-making for strategy selection in SWOT Analysis.International Journal of Academic Research in Business and Social Sciences,2(11), 134. Zekiri, J., Nedelea, A. (2012). Strategies for achieving competitive advantage.The USV Annals of Economics and Public Administration,11(2), 63-73.

Know What the Experts are Saying About Fun Biology Topics to Do a Essay on

Know What the Experts are Saying About Fun Biology Topics to Do a Essay on What You Can Do About Fun Biology Topics to Do a Essay on Beginning in the Next 7 Minutes Be it the germination of a seed or intriguing truth about biology, you will realize that it is all here, packed in an inventive manner just for your youngster's learning. Hence the cell is vital. The ethimological feature of multiplication. If reading an example you've got a wish to discover more about the objects' comparison, then its author has done a suitable job. Look around you and you'll note a sort of persuasion or the other. Don't forget that virtually any paper can be become a sarcastic or humorous piece given by you. The Importance of Fun Biology Topics to Do a Essay on Sorry if you were searching for specific topic ideas. A brief summary of the essay structure explain how and in what order you intend to develop each portion of your paper. You will discover a lot of topics which are trending at this time. Because yes, the topics truly do matter a good deal! You don't have to have a PhD, naturally, because the web is full of information regarding anything you may consider. If you're confused with a selection of interesting topics to research online, it's far better to determine what interests you the most. Strategies for writing book reports on books you haven't even read. When you have sorted out things, hit books hunting for relevant details. There are lots of resources available to assist you find volunteer and non-profit positions. The perfect way to discover the information that you need on the topic that you pick is to read whatever you can on the topic and take notes. Why customers are almost always erroneous. Another excellent approach to become involved is to discover an establishment or program near you that sounds interesting and ask them how you may be able to provide help. Top Choices of Fun Biology Topics to Do a Essay on Describe the college you would really like to visit. You have to acquire knowledge of the way to catch a cheating spouse and make sure about what to do about it before it's too late. Select an intriguing essay topic, and you'll begin enjoying it. It's possible to use them since they are, or you may reword any our fun informative speech topics. Things You Won't Like About Fun Biology Topics to Do a Essay on and Things You Will The role of assigning an essay to middle school students i s to make awareness and permit them to develop writing skills. The main reason why some may experience difficulties with their essays is because they choose the incorrect topic. When picking a biology topic, ensure you know what's happening. A few vital things ought to be taken into consideration when picking proposal essay topics. There are lots of aspects about a sport which can be argued in an essay. Any sphere and degree of complexity is going to be taken care of successfully. In addition, it should provoke additional discussion and cause further coming studies. Once of these aspects is the true intention of the essay. Don't be afraid to entrust your essay to experts as you'll be offered a masterpiece within the necessary deadline. You should have skills to compose a great essay. Bear in mind your speech must produce the topic even a complicated topic effortless to comprehend. To compose an outstanding essay, it's vital to use specific academic language. A zoology coursework is intended to be assigned for improved comprehension of the subject. There are lots of fields that need the study of biology. There are many divisions of biology, and it's divided based on the kind of subject it is dealing with. Imagine that you've chosen the biology subject of genetics. You will have the ability to discover enough details on every one of them to conduct your research and answer your essay's major questions. There are several intriguing tools readily available on the internet that provide information concerning the many topics in biology. It is possible to incorporate a huge quantity of recent research, developing a well-thought essay. To be able to compose a brilliant academic paper in philosophy, you should earn a deep research and plunge into the subject.

How to Choose the Right Homework Essay Topic For Your Child

How to Choose the Right Homework Essay Topic For Your ChildTo do a great job writing a good homework essay, you need to find the right homework essay topic for your chosen grade level. There are a number of different options, but it is important to keep some things in mind before choosing a specific topic.The first thing you want to consider is the grade level of your students. You want to give them the idea that they are taking the work seriously by giving them a challenging topic. For example, if your child is in first grade, you should make sure that you're going to try to give her an easier homework essay topic. If she's in second grade, you might want to give her a more challenging topic.Time management is also a consideration. If you have plenty of time to write a great essay, then you can pretty much pick a topic that you really want to write about. It's not like this option is unavailable for those who don't have lots of time. Just make sure that you don't make the mistake of picking a topic that you don't really want to write about. That is something that you may regret down the road.Another consideration when you're looking at homework essay topics is whether or not your students are going to be able to do well on the test. That is the reason why some people recommend essays that are based on current events. It is good to think about what your grade level is when you're doing this. Sometimes it may be better to write about events that happened a long time ago.Some parents think that writing a research paper is an easier way to go through school. But when it comes to essay writing, there is no such thing as a research paper. The reason why this is true is because there are other ways to get information that is based on research.Keep in mind that many students prefer to go through a course material through a bit of research. Therefore, if you're going to try to choose a homework essay topic based on research, make sure that you've done some of your own research. If you can't come up with anything, then don't go through the homework.When you do find the perfect homework essay topics, then you should really focus on writing quality work. A bad essay will reflect badly on you, so do what you need to do to ensure that you write a very good essay.Hopefully this article has given you some ideas about finding the right homework essay topic for your child. Now it's time to go out and get yourself a good one!

Essay Format For College Application - Find Out the Best Way to Write One

Essay Format For College Application - Find Out the Best Way to Write OneIf you are looking for a proper essay format for college application then it is best that you follow some guidelines. I believe that there is nothing more frustrating than writing a perfect essay but not being able to write it in the right way.With the right essay format for college application, you will find that your paper can be turned into an even better one. The following is the essay format for college application.In order to make your college application complete, first, I would recommend that you write a piece of journalism for the purpose of college application. This is a good idea because this will help you in gaining some trust from the admissions officers of the universities. If you have done some background research on a particular subject, you might be able to get the attention of the admissions officers by informing them about it.After you have written the essay for a college application, there is a second step that you must take. There are times when it is advisable to include some work experience points in your application.It is a must to mention the points that you have done while working for any of the colleges or universities in your state if you want to do well in your college application. An example would be if you have worked in one of the engineering colleges then this will not only help you in getting admitted in the college, but it will also allow you to gain the trust of the admissions officers of the universities.The last step that you must take while writing the essay for a college application is to keep the content fresh. Even though the essay format for college application is the same but it is very important that you add some difference to it.Besides this, you should write the essay in a way that it may also attract the attention of the admissions officers. You have to remember that you will be representing yourself as a student of the college so the emphasi s should be on what you are saying.

Writing A Memoir: Sample Essays

Writing A Memoir: Sample EssaysIf you're considering writing a memoir, you can find a lot of sample essays online. They are available for free and can give you ideas about the subject matter. They don't all fit, though.You must choose a sample essay that is relevant to your memoir. You don't want a badly written one; you want one that will address some of the issues in your life that you wish to explore. If you're writing for a class assignment, choose a well-written essay that can help your students gain an understanding of the experience of being a parent. However, you should not use the essay as your blueprint for your memoir.Most memoirs are written in the first person, though a few are written in the third person. The commonality in most of these sample essays is the fact that they are written from the perspective of the author. Of course, if you're writing for publication, you may have some extra options. Perhaps you will be asked to write from a point of view of another person , another time or even a different time. This will come into play if you're using your memoir as a source for a story.When you're choosing a story to use in your memoir, think about what you want to do. For example, if you have a personal story that can be used to tell a larger, national one, you might use the same story to tell the larger tale. This would give you a chance to incorporate your own experiences into the bigger one. It's not always necessary to use the same story. Sometimes, you will only need a brief and concise summary of a particular event.The memoir is more than just a retelling of your personal life. It's a story of your development. It is a coming-of-age story. It is where you will define your personality and experiences. It is a way to share your experiences with the world.By choosing a sample essay, you can allow yourself to enjoy writing your memoir. You can take a look at the many different styles and explore how they might help you develop your story. You ca n learn to turn a commonplace event into a story and you can see how this might work in real life.By choosing a sample essay, you are giving yourself a great place to start when you write your memoir. You'll be developing a new story. It will be important to keep it focused on the events of your life and the people and experiences that made them part of your life.

Old Man In The Sea Essays (611 words) - Fisheries, Ichthyology

Old Man In The Sea Book Report on Old Man and the Sea Title: Old Man in the Sea Author: Ernest Hemmingway Publication: Simon and Schuster, Inc. in New York, NY. Theme: It doesn't matter if you succeed as long as you try and enjoyed the attempt. Also even if you don't succeed, its only important if you have the will to try again. If you have the will to try again good things will happen. Santiago supported this theme because for eighty-four days straight he hadn't caught one fish but day after day he would go out and try again and finally one day he caught the biggest and most beautiful fish he could dream of. He succeeded but the fish ended up getting eaten by sharks. Santiago was devastated but decided to keep on fishing. Place Setting: This book takes place in Cuba and the ocean. Time Setting: This book takes place in the early nineteen forties Point of View: This book was told in third person omniscient. I believe Hemmingway picked this point of view is because this he can show the characters emotions better and distinguish different characteristics. Main Characters: Santiago- The main character, an old very experienced Cuban fisherman. Despite his age he had young eyes and great determination to catch the marlin. Santiago endured a lot of pain trying to catch the marlin but wit his determination he never let go and caught the fish. Marlin the Marlin- Was an eighteen foot and beautiful fish. The fish eventually kind of became Santiago's brother. The marlin demonstrated great skill and strength for three days before being caught. Manolin- A young boy, who admired and learned to fish from Santiago. The boy cared for Santiago and refused to let him ever fish alone again. Plot: Santiago had gone eighty-four days without catching a single fish, and Manolin's family had refused to let Manolin, a young boy, fish with his friend Santiago because they believed he had bad luck. The night before Santiago was going to fish, Manolin and him talked about Baseball, which they both loved. The next day Santiago set off to try to catch some fish. Santiago ended up catching the biggest, most beautiful he could have dreamed of. Santiago couldn't reel the huge marlin in. The fish continued to swim and didn't lose much energy. Santiago spent three days and finally was able to catch the marlin. Santiago's hands were bruised, his back was extremely sore, and was acting strangely, talking and arguing to himself. Santiago hooked the fish next to the boat and headed back to the village. A couple of sharks had come up and tore apart part of the fish but still half of it was left. Then when he got near the village and group of sharks had come and attacked the boat and even wi th all Santiago's effort the sharks were able to destroy and eat the whole fish. After the trip home Santiago was exhausted but was considered a hero when people measured the size of the bones. Manolin was worried for the man a promised him he would always fish with him from then on. Evaluation: I didn't really like the book for two reasons. First I thought it was boring just to read half of the back having him chase a fish. I'm not really interested in fishing so it kind of got me bored. Secondly, when I did get excited at the end the sharks ate the finish and it made for a bad ending. If the ending were different I would have enjoyed this book more. In conclusion I would not recommend this book Bibliography Weiss, Mike Book Reports

The Berlin Conference to Divide Africa

The Berlin Conference to Divide Africa The Berlin Conference was described by Harm J. de Bli in Geography: Realms, Regions, and Concepts: The Berlin Conference was Africas undoing in more ways than one. The colonial powers superimposed their domains on the African continent. By the time independence returned to Africa in 1950, the realm had acquired a legacy of political fragmentation that could neither be eliminated nor made to operate satisfactorily. Purpose of the Berlin Conference In 1884, at the request of Portugal, German chancellor Otto von Bismark called together the major western powers of the world to negotiate questions and end confusion over the control of Africa. Bismark appreciated the opportunity to expand Germanys sphere of influence over Africa and hoped to force Germanys rivals to struggle with one another for territory. At the time of the conference, 80 percent of Africa remained under traditional and local control. What ultimately resulted was a hodgepodge of geometric boundaries that divided Africa into 50 irregular countries. This new map of the continent was superimposed over 1,000 indigenous cultures and regions of Africa. The new countries lacked rhyme or reason and divided coherent groups of people and merged together disparate groups who really did not get along. ThoughtCo / Adrian Mangel Countries Represented at the Berlin Conference Fourteen countries were represented by a plethora of ambassadors when the conference opened in Berlin on November 15, 1884. The countries represented at the time included Austria-Hungary, Belgium, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Portugal, Russia, Spain, Sweden-Norway (unified from 1814 to 1905), Turkey, and the United States of America. Of these 14 nations, France, Germany, Great Britain, and Portugal were the major players in the conference, controlling most of colonial Africa at the time. Berlin Conference Tasks The initial task of the conference was to agree that the Congo River and Niger River mouths and basins would be considered neutral and open to trade. Despite its neutrality, part of the Congo Basin became a personal kingdom for Belgiums King Leopold II. Under his rule, over half of the regions population died. At the time of the conference, only the coastal areas of Africa were colonized by the European powers. At the Berlin Conference, the European colonial powers scrambled to gain control over the interior of the continent. The conference lasted until February 26, 1885 - a three-month period where colonial powers haggled over geometric boundaries in the interior of the continent, disregarding the cultural and linguistic boundaries already established by the indigenous African population. Following the conference, the give and take continued. By 1914, the conference participants had fully divided Africa among themselves into 50 countries. Major colonial holdings included: Great Britain desired a Cape-to-Cairo collection of colonies and almost succeeded through their control of Egypt, Sudan (Anglo-Egyptian Sudan), Uganda, Kenya (British East Africa), South Africa, and Zambia, Zimbabwe (Rhodesia), and Botswana. The British also controlled Nigeria and Ghana (Gold Coast).France took much of western Africa, from Mauritania to Chad (French West Africa), as well as Gabon and the Republic of Congo (French Equatorial Africa).Belgium and King Leopold II controlled the Democratic Republic of Congo (Belgian Congo).Portugal took Mozambique in the east and Angola in the west.Italys holdings were Somalia (Italian Somaliland) and a portion of Ethiopia.Germany took Namibia (German Southwest Africa) and Tanzania (German East Africa).Spain claimed the smallest territory, which was Equatorial Guinea (Rio Muni). Source De Bli, Harm J. Geography: Realms, Regions, and Concepts. Peter O. Muller, Jan Nijman, 16th Edition, Wiley, November 25, 2013.